An edition of Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
(2003)
Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
by James N. Dertouzos
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Previews available in: English
Subjects
Armed Forces, Evaluation, Advertising, Recruiting, enlistmentShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
June 1, 2003, RAND Corporation
Paperback
in English
0833033417 9780833033413
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Book Details
First Sentence
"During the late 1990s, the Department of Defense (DoD) spent more than $100 million annually on advertising programs in support of military recruiting."
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- Created April 29, 2008
- 7 revisions
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| July 28, 2014 | Edited by ImportBot | import new book |
| April 6, 2014 | Edited by ImportBot | Added IA ID. |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record. |