The search for corporate strategic credibility

concepts and cases in global strategy communications

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Last edited by MARC Bot
August 6, 2024 | History

The search for corporate strategic credibility

concepts and cases in global strategy communications

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Dr. Higgins makes clear that "corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders." His book is thus developed to advance the theory and practice of corporate strategy communications.

With two chapters devoted to conceptual foundations and empirical research, plus five new case studies illustrating his points, Dr. Higgins's book not only builds on existing research in strategic planning and management and "reputation management," but offers new research findings as well.

Interdisciplinary, integrative, and international in scope, the book will be of special interest to corporate management, strategic planners, corporate communications and investor relations executives, and other professionals in the investment community, and to academics with similar research and teaching interests.

Publish Date
Publisher
Quorum Books
Language
English
Pages
170

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Previews available in: English

Edition Availability
Cover of: The Search for Corporate Strategic Credibility
The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications
March 30, 2002, Quorum Paperback
Paperback in English - New Ed edition
Cover of: The search for corporate strategic credibility

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Book Details


Edition Notes

Includes bibliographical references (p. [159]-162) and index.

Published in
Westport, Conn

Classifications

Dewey Decimal Class
302.3/5
Library of Congress
HD30.3 .H528 1996, HD30

The Physical Object

Pagination
xxvii, 170 p. :
Number of pages
170

ID Numbers

Open Library
OL813471M
Internet Archive
searchforcorpora00higg
ISBN 10
0899309887
LCCN
95050747
OCLC/WorldCat
33897738
Goodreads
4835348

Excerpts

What do security analysts look for when they evaluate a company?
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August 6, 2024 Edited by MARC Bot import existing book
September 17, 2021 Edited by ImportBot import existing book
November 20, 2020 Edited by MARC Bot import existing book
May 3, 2017 Edited by ImportBot import new book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record