"The Campaign Manager is based on the author's three terms as mayor and her numerous successes in managing campaigns. This book is supportive of both candidates and issues and gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations.
Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media."--BOOK JACKET.
Previews available in: English
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The Campaign Manager : Running and Winning Local Elections
October 29, 1999, Westview Press
Paperback
in English
- 2nd edition
0813368480 9780813368481
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Book Details
First Sentence
"Your "campaign team" is everyone who helps organize your efforts."
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{{cite book|author1=Catherine M. Shaw |author2=Michael E. Holstein |date=October 29, 1999 |title=The Campaign Manager |url=https://archive.org/details/campaignmanagerr0000shaw |publisher=Westview Press |isbn=978-0-8133-6848-1 |lccn=99034784 |oclc=41497128 |ol=8024379M}}