Marketing Revolution
The Radical New Approach to Transforming the Business, the Brand & the Bottom Line (Chartered Institute of Marketing)
by Paul R Gamble, Alan Tapp, Anthony Marsella, and Merlin Stone
"How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM. This book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques."--Jacket.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
| Edition | Availability |
|---|---|
1
|
zzzz
|
2
Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand, and the Bottom Line
July 1, 2007, Kogan Page
Paperback
in English
- New Ed edition
0749449802 9780749449803
|
cccc
|
|
3
|
zzzz
|
4
Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line (Chartered Institute of Marketing)
July 1, 2005, Kogan Page
Hardcover
in English
0749443855 9780749443856
|
aaaa
|
5
Marketing revolution: the radical new approach to transforming the business, the brand and the bottom line
2005, Kogan Page
in English
0749443855 9780749443856
|
cccc
|
Book Details
First Sentence
"That, according to Sun Tzu in his treatise on The Art of War, is the way to win."
The Physical Object
Edition Identifiers
Work Identifiers
Source records
Community Reviews (0)
Lists
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?