An edition of From Idea to Profit
(2005)
From Idea to Profit
How to Market Innovative Products and Services
by Adam Jolly
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1
From Idea to Profit: How to Market Innovative Products and Services
March 1, 2005, Kogan Page
Paperback
in English
0749442190 9780749442194
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Book Details
First Sentence
"In the 21st century, market competition is more cut-throat and fiercer than ever before, as new technologies, innovative business models and emerging market states in Asia assert themselves in the mainstream of world competitiveness."
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