Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.
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1
Sports and Entertainment Marketing
April 27, 2004, South-Western Educational Pub
Paperback
in English
- 2 edition
0538438894 9780538438896
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Book Details
Table of Contents
What is sports and entertainment marketing?
College and amateur sports
Professional sports
Marketing products and services through sports
Public images
Advancing the cause
Sports marketing
Entertainment industry
Marketing entertainment
Recreation marketing
Marketing plans
Legal issues for sports and entertainment
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{{cite book|author1=Kenneth J. Kaser |author2=Dotty Boen Oelkers |date=April 27, 2004 |title=Sports and Entertainment Marketing |publication-place=Mason, Ohio |publisher=South-Western Educational Pub |isbn=978-0-538-43889-6 |ol=7787879M}}