Citizen Coors

An American Dynasty

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Last edited by MARC Bot
July 9, 2024 | History

Citizen Coors

An American Dynasty

  • 0 Ratings
  • 3 Want to read
  • 0 Currently reading
  • 0 Have read

"Citizen Coors is the saga of an American dynasty. From the moment the destitute Prussian Adolph Coors stows away on a Baltimore-bound ship in 1868 to the worldwide expansion of the billion-dollar Coors Brewing Company, Citizen Coors is a headlong American tale of triumph over bare-knuckle competition. The Coors family does it the old-fashioned way, through fearsome devotion to product, rejection of modern marketing, and refusing to borrow so much as a nickel.".

"But the family almost rides its principles into the ground. "Nobody will ever choose a beer on the basis of a thirty-second ad," Bill Coors is fond of saying at a time when his two main competitors, Anheuser-Busch and Miller, are spending upward of a billion dollars a year on ads. He won't even allow a ring-pull can.".

"The brewery's decline and recovery are dizzying. But Citizen Coors is more than a business story. Citizen Coors is finally a chronicle of how America was shaped politically in the last three decades of the twentieth century.

For along with the Coors family's adherence to handshake integrity and old-world craft came some less roseate ideals from the nineteenth century: that disparity of wealth is proper, that government efforts to achieve social equality are illegitimate, that the Bible is the rule book for intimate conduct, and that capital must never bow to labor.

The Coors family forever changed the American political landscape by creating the Heritage Foundation and a right-wing TV network, by financing the conservative shift in Congress, and by being early backers of a politically ambitious B-movie actor named Ronald Reagan." "Based on more than 150 interviews, Citizen Coors serves up a powerful cocktail of beer and politics. Dan Baum captures in this narrative the genius, eccentricity, and tragic weaknesses of the remarkable Coors family."--BOOK JACKET.

Publish Date
Language
English
Pages
352

Buy this book

Previews available in: English

Edition Availability
Cover of: Citizen Coors
Citizen Coors: A Grand Family Saga of Business, Politics, and Beer
April 10, 2001, Harper Paperbacks
Paperback in English
Cover of: Citizen Coors
Citizen Coors: A Grand Family Saga of Business, Politics, and Beer
April 10, 2001, Harper Paperbacks
in English
Cover of: Citizen Coors
Citizen Coors: An American Dynasty
June 2000, Diane Pub Co
Hardcover in English
Cover of: Citizen Coors
Citizen Coors: An American Dynasty
March 2000, William Morrow & Company, William Morrow
Hardcover in English

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Book Details


Classifications

Library of Congress
HD9397.U54 C667 2000, HD9397.U54C667 1999, HD 9397 U54 C667 2000

The Physical Object

Format
Hardcover
Number of pages
352
Dimensions
9.5 x 6.5 x 1.2 inches
Weight
1.6 pounds

ID Numbers

Open Library
OL7727085M
Internet Archive
citizencoorsamer00baum
ISBN 10
0688154484
ISBN 13
9780688154486
LCCN
99016830
OCLC/WorldCat
122960940
Library Thing
1032290
Goodreads
1971427

First Sentence

"Clear Creek flowed toward Adolph Coors as water and away from him as beer."

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History

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July 9, 2024 Edited by MARC Bot import existing book
March 7, 2023 Edited by MARC Bot import existing book
March 1, 2022 Edited by ImportBot import existing book
November 30, 2020 Edited by MARC Bot import existing book
April 29, 2008 Created by an anonymous user Imported from amazon.com record