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"Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children."" "Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children."--BOOK JACKET.
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Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Born to Buy: The Commercialized Child and the New Consumer Cult
2014, Simon & Schuster, Limited
in English
1439130906 9781439130902
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2
Born to Buy: The Commercialized Child and the New Consumer Culture
October 4, 2005, Scribner
Paperback
in English
0684870568 9780684870564
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3
Born to Buy: The Commercialized Child and the New Consumer Culture
August 24, 2004, Scribner
Hardcover
in English
068487055X 9780684870557
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Book Details
First Sentence
"The United States is the most consumer-oriented society in the world."
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Work Description
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture. - Publisher.
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- Created April 29, 2008
- 10 revisions
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August 11, 2024 | Edited by MARC Bot | import existing book |
May 15, 2019 | Edited by MARC Bot | import existing book |
April 16, 2018 | Edited by Bryan Tyson | Edited without comment. |
March 2, 2013 | Edited by Robin Lionheart | |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |