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In Strategy and Place, real estate strategy expert Martha O'Mara presents a framework for making strategic decisions about how organizations should occupy space when they are no longer tied to a specific place by the physical tools of work.
In this work, based on research at companies such as Digital Equipment Corporation, Pacific Bell, Lever Brothers, Merrill Lynch, and Fidelity Investments, O'Mara presents a much-needed guide for thinking strategically about corporate real estate and facilities management and how to implement the right strategic plan once it's been formulated.
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Strategy and Place: Managing Corporate Real Estate and Facilities for Competitive Advantage
July 16, 1999, Free Press
Hardcover
in English
0684834898 9780684834894
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"The ability to work in the virtual world greatly impacts the planning, design, and management of corporate real estate."
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- Created April 29, 2008
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July 16, 2024 | Edited by MARC Bot | import existing book |
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April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |