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An edition of Marketing research (2000)

Marketing Research, 7th Edition (Marketing Research)

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Cover of: Marketing Research, 7th Edition (Marketing Research) by David A. Aaker, V. Kumar, George S. Day
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Last edited by ImportBot
July 30, 2014 | History
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An edition of Marketing research (2000)

Marketing Research, 7th Edition (Marketing Research)

  • 2 Want to read

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Publish Date
Publisher
Wiley
Language
English
Pages
816

Previews available in: English

Subjects

Marketing research
Edition Availability
Cover of: Marketing Research, 7th Edition (Marketing Research)
Marketing Research, 7th Edition (Marketing Research)
July 21, 2000, Wiley
in English

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Book Details

First Sentence

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."

Edition Identifiers

Open Library
OL7615829M
ISBN 10
0471363405
ISBN 13
9780471363408
LibraryThing
510119

Work Identifiers

Work ID
OL16995063W

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