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This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.
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Introduction to e-Commerce
August 8, 2003, McGraw-Hill/Irwin
Hardcover
in English
- 2nd ed.
0072553472 9780072553475
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First Sentence
"After several years of turbulence for Internet stocks and the resulting failure of many companies, it is easy to underplay the impact of e-commerce in daily life."
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- Created April 29, 2008
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May 11, 2015 | Edited by Bryan Tyson | Edited without comment. |
May 11, 2015 | Edited by Bryan Tyson | Edited without comment. |
August 4, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |