"The book shows how cultural products are produced, marketed and sold in an increasingly global economy. Individual chapters examine the emergence of truly global cultural products and the strategies of global cultural players such as Sony. They analyse how culture is circulated through the activities of the cultural intermediaries of design, marketing and advertising, and explore cultural production in practice through an examination of the contemporary fashion industry. The book also looks at why culture has become a crucial concern in business and organizations, and how the construction of particular corporate cultures has implications for the construction of identities which blur the boundaries between work and leisure." "Throughout, the book illustrates that contemporary cultural goods and services are inextricably bound up with economic processes of production, circulation and exchange, and shows how 'economic' processes and practices are in an important sense 'cultural' phenomena depending on meaning for their effects."--BOOK JACKET.