An edition of The marketer's guide to successful package design
(1998)
The marketer's guide to successful package design
by Herbert M. Meyers
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The authors, two top brand identity and package design experts, with a combined 50-plus years of hands-on industry experience, show how to create packaging solutions that win the battle for the customer during that critical first contact. They analyze all the marketing and design components needed to create effective packaging solutions that support and fulfill marketing objectives and strategies.
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| Edition | Availability |
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The marketer's guide to successful package design
1998, NTC Business Books
in English
0844234389 9780844234380
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Edition Notes
Includes bibliographical references (p. 269-272) and index.
"American Marketing Association."
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- Created April 1, 2008
- 13 revisions
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| July 13, 2024 | Edited by MARC Bot | import existing book |
| November 26, 2020 | Edited by MARC Bot | import existing book |
| October 10, 2020 | Edited by ImportBot | import existing book |
| August 4, 2020 | Edited by ImportBot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |