An edition of Market segmentation (1997)

Market segmentation

conceptual and methodological foundations

by and

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Cover of: Market segmentation by Michel Wedel
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Last edited by MARC Bot
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An edition of Market segmentation (1997)

Market segmentation

conceptual and methodological foundations

by and

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

Recent technological developments, yielding a growing volume of information and a more detailed accounting of consumers' actual behavior, present new challenges and opportunities for market segmentation. Market Segmentation: Conceptual and Methodological Foundations provides an overview of the current state of the art in segmentation research.

It aims to provide readers with both the conceptual basis as well as the tools necessary to conduct segmentation studies in a large number of markets, illustrated through a variety of applications.

Publish Date
Publisher
Kluwer Academic
Language
English
Pages
378

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Subjects
Market segmentation, Statistical methods, Market research, Marketing, Mathematical Models In Economics, Business & Economics, Business / Economics / Finance, Business/Economics, Advertising & Promotion, Artificial Intelligence - General, Marketing - General, Business & Economics / Marketing / General

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Edition Availability
Cover of: Market Segmentation
Market Segmentation: Conceptual and Methodological Foundations
2012, Springer London, Limited
in English
Libraries near you: WorldCat
Cover of: Market Segmentation
Market Segmentation
Oct 17, 2012, Springer
paperback
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Cover of: Market Segmentation
Market Segmentation
1999, Island Press
in English
Libraries near you: WorldCat
Cover of: Market segmentation
Market segmentation: conceptual and methodological foundations
1998, Kluwer Academic
in English
  • Not in Library
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Cover of: Market Segmentation
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
November 30, 1997, Springer
Hardcover in English - 1 edition
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. [339]-365) and index.

Published in
Boston
Series
International series in quantitative marketing

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.127 .W43 1998

The Physical Object

Pagination
xxii, 378 p. :
Number of pages
378

ID Numbers

Open Library
OL691419M
ISBN 10
0792380711
LCCN
97038555
OCLC/WorldCat
37712951
Library Thing
5189696

Source records

Library of Congress MARC record
marc_uic MARC record
marc_columbia MARC record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 13, 2024 Edited by MARC Bot import existing book
July 11, 2022 Edited by MARC Bot import existing book
November 26, 2020 Edited by MARC Bot import existing book
August 19, 2010 Edited by IdentifierBot added LibraryThing ID
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record