The portable MBA.
by Bruner, Robert F.
- 2 Want to read
Like its predecessors, The Portable MBA, Third Edition delves into all the core material covered in the first year of a typical MBA program: marketing, economics, business ethics, technology, strategy, and human resources management to select a few. But here the authors take an integrated approach, highlighting concepts that cross functional lines and responsibility and provide an enterprise-wide perspective.
In addition, numerous case studies, vignettes, and first-person accounts from managers and executives at leading companies create a richer understanding of business transformation. Finally, this updated version contains capstone material that highlights the challenges facing the twenty-first-century manager building customer value, creating new paradigms for managing in periods of turbulence, and managing technology.
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Industrial managementShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
The portable MBA.
1998, J. Wiley
in English
- 3rd ed. / Robert F. Bruner ... [et al.].
0471180939 9780471180937
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Edition Notes
Includes bibliographical references and index.
Rev. ed. of: The new portable MBA / Eliza G.C. Collins, Mary Anne Devanna.
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- Created April 1, 2008
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| July 12, 2024 | Edited by MARC Bot | import existing book |
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