An edition of Accountable marketing
(2004)
Accountable marketing
the economics of data-driven marketing
by Rosenwald, Peter J. consultant.
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"The author provides a model based on the most basic and most important management principle: test and measure. He shows how to apply that model to all forms of marketing - from "hard-numbers"-based CRM and other kinds of data-driven marketing to all different kinds of "softer-side" sales promotion and image advertising. Tests and measures of these different marketing forms are used to establish the ACPO (Allowable Cost Per Order), which drives assessments of marketing efficiency and profitability for all kinds and types of programs, from single offers to continuity programs to upsell and cross-sell efforts."--BOOK JACKET.
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Cost effectiveness, Management, Marketing| Edition | Availability |
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Accountable marketing: the economics of data-driven marketing
2004, AMA, Thomson, South-Western Educational Pub
in English
0324304684 9780324304688
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Book Details
Edition Notes
Includes bibliographical references and index.
"Racom Communications."
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| August 11, 2024 | Edited by MARC Bot | import existing book |
| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |