An edition of An examination of product and market characteristics that affect the financial outcomes of brand extensions (1991)

An examination of product and market characteristics that affect the financial outcomes of brand extensions

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An examination of product and market characte ...
Daniel C. Smith
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Last edited by MARC Bot
July 18, 2024 | History
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An edition of An examination of product and market characteristics that affect the financial outcomes of brand extensions (1991)

An examination of product and market characteristics that affect the financial outcomes of brand extensions

working paper

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
37

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Edition Availability
Cover of: An examination of product and market characteristics that affect the financial outcomes of brand extensions
An examination of product and market characteristics that affect the financial outcomes of brand extensions: working paper
1991, Marketing Science Institute
in English
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Cover of: An examination of product and market characteristics that affect the financial outcomes of brand extensions
An examination of product and market characteristics that affect the financial outcomes of brand extensions
1991, Marketing Science Institute
in English

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Book Details

Edition Notes

"February 1991."

"This study examined the effects of brand strategy ... on sales growth and advertising costs."--p. 1.

Includes bibliographical references (p. 34-36).

Published in
Cambridge, Mass
Series
Report (Marketing Science Institute) -- no. 91-103
Copyright Date
1991

The Physical Object

Pagination
37 pages
Number of pages
37

ID Numbers

Open Library
OL52693805M
LCCN
91174750
OCLC/WorldCat
23684298

Source records

marc_columbia MARC record

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July 18, 2024 Created by MARC Bot Imported from marc_columbia MARC record