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An edition of Brand equity (1991)

Brand equity

a perspective on its meaning and measurement

by

  • 1 Want to read
Brand equity
Rajendra K. Srivastava, Rajend...
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This book is currently unavailable on Open Library, check out available alternatives.
Last edited by MARC Bot
July 18, 2024 | History
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An edition of Brand equity (1991)

Brand equity

a perspective on its meaning and measurement

by

  • 1 Want to read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
31
Edition Availability
Cover of: Brand equity
Brand equity: a perspective on its meaning and measurement
1991, Marketing Science Institute
in English
Cover of: Brand equity
Brand equity: a perspective on its meaning and measurement
1991, Marketing Science Institute
in English

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Book Details

Edition Notes

"October 1991."

"Technical Working Paper."

Includes bibliographical references (p. 27-30).

Published in
Cambridge, Mass
Series
Report (Marketing Science Institute) -- no. 91-124
Copyright Date
1991

The Physical Object

Pagination
31 pages
Number of pages
31

Edition Identifiers

Open Library
OL52687367M
OCLC/WorldCat
24916881

Work Identifiers

Work ID
OL6202305W

Source records

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{{cite book|author=Rajendra K. Srivastava |date=1991 |title=Brand equity |publication-place=Cambridge, Mass |publisher=Marketing Science Institute |oclc=24916881 |ol=52687367M}}