An edition of Response latency
(1977)
Response latency
new measure of advertising
by James MacLachlan
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Advertising, Brand choice, ResearchPlaces
California, El CerritoShowing 1 featured edition. View all 1 editions?
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Edition Notes
Bibliography: p. 176-182.
Originally presented as the author's thesis, University of California, Berkeley.
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- Created April 1, 2008
- 5 revisions
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| December 13, 2023 | Edited by MARC Bot | import existing book |
| December 7, 2022 | Edited by MARC Bot | import existing book |
| October 15, 2020 | Edited by MARC Bot | import existing book |
| December 14, 2009 | Edited by WorkBot | link works |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |