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An edition of Balancing co-marketing alliances for effectiveness (1992)

Balancing co-marketing alliances for effectiveness

working paper

by

Balancing co-marketing alliances for effectiv ...
Louis P. Bucklin, Louis P. Buc ...
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Last edited by MARC Bot
December 26, 2022 | History
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An edition of Balancing co-marketing alliances for effectiveness (1992)

Balancing co-marketing alliances for effectiveness

working paper

by

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
32

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Edition Availability
Cover of: Balancing co-marketing alliances for effectiveness
Balancing co-marketing alliances for effectiveness: working paper
1992, Marketing Science Institute
in English
Cover of: Balancing co-marketing alliances for effectiveness
Balancing co-marketing alliances for effectiveness
1992, Marketing Science Institute
in English

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Book Details

Edition Notes

Includes bibliographical references (p. 19-21).

Published in
Cambridge, Mass
Series
Report -- no. 92-120, Report (Marketing Science Institute) -- no. 92-120.
Copyright Date
1992

Classifications

Library of Congress
HF5415.13 .B76 1992

The Physical Object

Pagination
32 pages
Number of pages
32

Edition Identifiers

Open Library
OL44936585M
OCLC/WorldCat
26678728

Work Identifiers

Work ID
OL6807487W

Source records

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