Organization strategy, a marketing approach

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Last edited by MARC Bot
July 17, 2026 | History

Organization strategy, a marketing approach

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Cover of: Organization strategy, a marketing approach
Organization strategy, a marketing approach
1971, Division of Research, Graduate School of Business Administration, Harvard University
in English

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Book Details


Edition Notes

Includes bibliographical references.
"Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."

Published in
Boston
Genre
Case studies.

Classifications

Dewey Decimal Class
658.3/02/0973
Library of Congress
HD70.U5 C66

The Physical Object

Pagination
xi, 434 p.
Number of pages
434

Edition Identifiers

Open Library
OL4466101M
Internet Archive
organizationstra0000core
ISBN 10
0875840884
LCCN
79132151
OCLC/WorldCat
116222
Goodreads
3147023

Work Identifiers

Work ID
OL3255511W

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