The book presents in chronological order the prolific production of graphic artwork that the mythical Graphic Design Department of the Di Tella Institute produced in the service of the dissemination of the activities of the Centers of Art of the institution between the 1960's and 1970's. With texts by Guido Di Tella, Jorge Romero Brest, Enrique Oteiza, Juan Carlos Distéfano, Juan Andralis and Rubén Fontana, that preceds the presentation of the graphic documentation, complete with a interview of Zalma Jalluf to Juan Carlos Distéfano and Rubén Fontana that reports to epilogue mode, at this time, the memory of two of its main protagonists. "Along with the Centers of Art and as a support structure of the different activities, the institute created the Graphic Design Department and from the beginning was directed by Juan Carlos Distéfano. Manifesting a great strategic vision, Guido Di Tella entrusted Distefano to develop a communication system that built from the beginning the image of the institution, projecting a cultural entity with graphic personality planned and premeditated. Juan Carlos Distéfano was a point of reference for young designers."