An edition of Untold Millions (2013)

Untold Millions

Secret Truths About Marketing to Gay and Lesbian Consumers

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Untold Millions
Dececco, Phd, John
Not in Library

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
January 17, 2023 | History
Edit
An edition of Untold Millions (2013)

Untold Millions

Secret Truths About Marketing to Gay and Lesbian Consumers

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Routledge
Language
English

Check nearby libraries

Buy this book

Subjects
Gay consumers, Lesbian consumers, Marketing, Consommateurs homosexuels, Consommatrices lesbiennes, Consumers, Gays, Lesbians
Places
United States, États-Unis

Showing 1 featured edition. View all 1 editions?

Edition Availability
Cover of: Untold Millions
Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers
2013, Routledge
in English
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Ch. 1. You can bank on it
ch. 2. Visibility : the new politics of profit
ch. 3. Will the real gay consumers please stand up?
ch. 4. Understanding pride and pragmatism : a marketer's view of modern gay and lesbian culture
ch. 5. Brand loyalty, management, and the creative process : promoting products and services to gay and lesbian consumers
ch. 6. Key cities and emerging opportunities for business
ch. 7. The future of the gay and lesbian marketplace : considerations at the door of the twenty-first century.

Classifications

Dewey Decimal Class
658.8/34/086640973
Library of Congress
HC110.C6 L85 2013

The Physical Object

Pagination
1 online resource

ID Numbers

Open Library
OL44078303M
ISBN 10
1306187664
ISBN 13
9781306187664
OCLC/WorldCat
865157298

Source records

marc_columbia MARC record
Better World Books record

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 17, 2023 Edited by ImportBot import existing book
December 16, 2022 Created by MARC Bot Imported from marc_columbia MARC record