Interbrand choice, media mix and market performance / Michael Porter

Interbrand choice, media mix and market perfo...
Michael Porter, Michael Porter
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Interbrand choice, media mix and market performance / Michael Porter

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Cover of: Interbrand choice, media mix and market performance / Michael Porter
Interbrand choice, media mix and market performance / Michael Porter
1975, Division of Research, Graduate School of Business Administration, Harvard University
in English

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Book Details


Edition Notes

Published in
Boston, Mass. (Soldiers Field, Boston 02163)
Series
Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 75-52, Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 75-52.

The Physical Object

Pagination
14 p.
Number of pages
14

Edition Identifiers

Open Library
OL43957697M
OCLC/WorldCat
799205277

Work Identifiers

Work ID
OL32215351W

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{{cite book|author=Michael Porter |date=1975 |title=Interbrand choice, media mix and market performance / Michael Porter |publication-place=Boston, Mass. (Soldiers Field, Boston 02163) |publisher=Division of Research, Graduate School of Business Administration, Harvard University |oclc=799205277 |ol=43957697M}}