Women everywhere are beginning to realize the importance of being financially secure. However, many times they do not know where to start. Learning how to maneuver through the world of finances can be daunting, to say the least. Without a basic understanding of the subject and the proper tools to build a strong plan, some women will never realize the financial security they desire. The PURSES acronym contains basic concepts for women to achieve their financial goals: Purpose Based Planning Understanding Money Basics Resources Available Stages of Life Empowered for Decision Making Security System for Your Assets.