This thesis focuses on the modern Japanese artist Takehisa Yumeji (1884-1934) and his diverse range of graphic production, from illustrations in socialist newspapers and magazines with images of anti-war and leftist sentiment to fashionable images of beautiful women, referred to as "Yumeji-style beauties" (Yumeji-shiki bijin) in newspaper illustrations, coterie magazines, postcards, frontispieces, posters, and advertisements. Such works circulated widely and within the context of a growing female readership and the emergence of a new media environment that transformed the print medium from its "floating world" profile of the previous century into a technically diverse medium of modern visual culture and avant-garde pictorialism. Yumeji's graphic works participated in the generation of new kinds of modern identity. An extensive consideration of Yumeji's life and works reveals his role in the cultivation of a new demography of viewers and readers.