This book is currently unavailable on Open Library, check out available alternatives.
An edition of Strategic marketing management (1991)

Strategic marketing management

planning, implementation, and control

2nd ed.

by , , , and

  • 3 Want to read
Cover of: Strategic marketing management by Wilson, R. M. S., Richard M. S. Wilson, Colin Gilligan, David J. Pearson, Wilson, R. M. S.
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  • 3 Want to read
This book is currently unavailable on Open Library, check out available alternatives.
Last edited by ImportBot
September 18, 2021 | History
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An edition of Strategic marketing management (1991)

Strategic marketing management

planning, implementation, and control

2nd ed.

by , , , and

  • 3 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Butterworth-Heinemann
Language
English
Pages
827

Previews available in: English

Subjects

Marketing Management Gestion Marketingmanagement Strategisches Management Strategisch management Sales & marketing management Marketing - General Marketing Management Business / Economics / Finance Business/Economics Corporate planning Marketing, management
Edition Availability
Cover of: Strategic marketing management
Strategic marketing management: planning, implementation, and control
1997, Butterworth-Heinemann
in English - 2nd ed.
Cover of: Strategic marketing management
Strategic marketing management: planning, implementation, and control
1992, Butterworth-Heinemann
in English
Cover of: Strategic Marketing Management
Strategic Marketing Management: Planning, Implementation, and Control (The Marketing Series)
November 1991, Butterworth-Heinemann
Paperback in English

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Book Details

Edition Notes

Includes bibliographical references (p. 791-811) and indexes.
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.

Published in
Oxford, Boston
Series
The marketing series. Student, Marketing series (London, England).

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.13 .W547 1997

The Physical Object

Pagination
xx, 827 p. :
Number of pages
827

Edition Identifiers

Open Library
OL412891M
ISBN 10
075062244X
LCCN
98115257
Goodreads
3504778

Work Identifiers

Work ID
OL2080805W

Source records

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Wikipedia citation

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{{cite book|author1=Wilson, R. M. S. |author2=Richard M. S. Wilson |author3=Colin Gilligan |author4=David J. Pearson |date=1997 |orig-date=1992 |title=Strategic marketing management |url=https://archive.org/details/strategicmarketi0000wils_w2n9 |publication-place=Oxford |publisher=Butterworth-Heinemann |isbn=0-7506-2244-X |lccn=98115257 |ol=412891M}}