An edition of To the desert and back (2003)

To the desert and back

the story of one of the most dramatic business transformations on record

1st ed
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Last edited by MARC Bot
September 26, 2024 | History
An edition of To the desert and back (2003)

To the desert and back

the story of one of the most dramatic business transformations on record

1st ed
  • 1 Want to read

"Dove, Lipton, Knorr, Ben & Jerry's, and Slim Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble - declining volume, eroding margins, critical quality problems - and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's quest to thrive around the globe." "To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth."--Jacket.

Publish Date
Publisher
Jossey-Bass
Language
English
Pages
257

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Previews available in: English

Book Details


Edition Notes

Includes bibliographical references (p. 221-242) and index

Published in
San Francisco, CA
Genre
Case studies

Classifications

Library of Congress
HD9015.N44 U535 2003, HD58.8

The Physical Object

Pagination
xiv, 257 p. :
Number of pages
257

Edition Identifiers

Open Library
OL18141095M
ISBN 10
0787966770
LCCN
2003002023
OCLC/WorldCat
51581704
LibraryThing
1626895
Goodreads
703178

Work Identifiers

Work ID
OL4105759W

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September 26, 2024 Edited by MARC Bot import existing book
October 17, 2022 Edited by ImportBot import existing book
December 7, 2020 Edited by MARC Bot import existing book
November 5, 2019 Edited by ImportBot import existing book
December 10, 2009 Created by WorkBot add works page