To effect social change, any lobbyist's case must be presented with skill, knowledge, and confidence. This reader-friendly book shows the way. It assumes no prior knowledge of the subject and provides the nuts and bolts of public policy advocacy (lobbying) in nontechnical language. Lobbying for Social Change, Third Edition is organized in a way that easily lends itself to use in the classroom - the first two editions were widely adopted for college use - as well as by individual or group advocates, and it is packed with clearly presented case material that illustrates the lobbying process in action. This new edition provides updated case material, expanded coverage of electronic media, and two new chapters - one focusing on direct action for fundamental change and the other presenting a case history of a grassroots lobbying campaign. -- from back cover.