An edition of Media Today (1998)

Media today

an introduction to mass communication

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Cover of: Media today by Joseph Turow, Joseph Turow
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Last edited by ImportBot
December 4, 2022 | History
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An edition of Media Today (1998)

Media today

an introduction to mass communication

by

  • 3 Want to read
  • 1 Currently reading

How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref.

Publish Date
Publisher
Houghton Mifflin Co.
Language
English
Pages
490

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Previews available in: English

Subjects

Mass media SOCIAL SCIENCE Media Studies Massenmedien Medienwirtschaft Médias PSYCHOLOGY / Social Psychology

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Edition Availability
Cover of: Media Today
Media Today: An Introduction to Mass Communications
October 1, 2008, Taylor & Francis
Hardcover in English - 1 edition
Cover of: Media today
Media today: an introduction to mass communication
1999, Houghton Mifflin Co.
in English

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Book Details

Table of Contents

Understanding mass media: Understanding mass media, why should we care; Making sense of the media business; Government regulation, self-regulation, and ethics
Print media: Print media, from past to present; Book industry; Newspaper industry; Magazine industry
Electronic media: Rise of sound recordings and radio; Radio industry; Recording industry; Rise of motion pictures and television; Motion picture industry; Television industry; Computer software and on-line services
Advertising and public relations: Rise of advertising and public relations; Advertising; Public relations
Conglomerates and cross-media activities: Understanding the big picture; Understanding cross-media strategies
Mass media issues and effects: Mass media issues; Media issues in play
Glossary.

Edition Notes

Includes bibliographical references and index.

Published in
Boston

Classifications

Dewey Decimal Class
302.23
Library of Congress
P90 .T874 1999

The Physical Object

Pagination
xviii, 490 p. :
Number of pages
490

Edition Identifiers

Open Library
OL394307M
ISBN 10
0395870771
LCCN
98072089
OCLC/WorldCat
40394276
LibraryThing
2560516
Goodreads
3475872

Work Identifiers

Work ID
OL2025401W

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