Advertising effectiveness in a crowded television environment

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Advertising effectiveness in a crowded televi ...
Michael L. Ray
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Last edited by MARC Bot
December 29, 2022 | History

Advertising effectiveness in a crowded television environment

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Publish Date
Language
English
Pages
39

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Edition Availability
Cover of: Advertising effectiveness in a crowded television environment
Advertising effectiveness in a crowded television environment
1978, Marketing Science Institute
in English

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Book Details


Edition Notes

Published in
Cambridge, Mass
Series
Working paper / Marketing Science Institute, Research Program, Report / Marketing Science Institute ;, no. 78-113, Report (Marketing Science Institute) ;, no. 78-113.

Classifications

Library of Congress
MLCM 81/1665

The Physical Object

Pagination
iv, 39 p. ; 28 cm.
Number of pages
39

ID Numbers

Open Library
OL3844406M
LCCN
81160613
OCLC/WorldCat
4761434

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 29, 2022 Edited by MARC Bot import existing book
October 28, 2020 Edited by MARC Bot import existing book
December 14, 2009 Edited by WorkBot link works
December 14, 2009 Edited by WorkBot link works
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record