An edition of Engaging Consumers Through Branded Entertainment and Convergent Media (2015)

Engaging Consumers Through Branded Entertainment and Convergent Media

by , , and

Engaging Consumers Through Branded Entertainm ...
Jose Marti Parreno, Carla Ruiz ...
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Last edited by MARC Bot
December 19, 2022 | History
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An edition of Engaging Consumers Through Branded Entertainment and Convergent Media (2015)

Engaging Consumers Through Branded Entertainment and Convergent Media

by , , and

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Publish Date
Publisher
IGI Global
Language
English

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Subjects

Marketing, Product management, Product placement in mass media, Branding (Marketing), Placement de produits dans les médias, Stratégie de marque, Branding, BUSINESS & ECONOMICS, Advertising & Promotion

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Edition Availability
Cover of: Engaging Consumers Through Branded Entertainment and Convergent Media
Engaging Consumers Through Branded Entertainment and Convergent Media
2015, IGI Global
in English
Libraries near you: WorldCat
Cover of: Engaging Consumers Through Branded Entertainment and Convergent Media
Engaging Consumers Through Branded Entertainment and Convergent Media
2015, IGI Global
in English
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Classifications

Library of Congress
HF6146.P78E54 2015, HF6146.P78

The Physical Object

Pagination
301

ID Numbers

Open Library
OL37198277M
ISBN 13
9781466683426
OCLC/WorldCat
913879967

Source records

Better World Books record
marc_columbia MARC record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2022 Edited by MARC Bot import existing book
February 27, 2022 Created by ImportBot Imported from Better World Books record