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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
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Source title: Introduction to Business by OpenStax (Print Version, Paperback, B&W)
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- Created February 17, 2022
- 7 revisions
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2 hours ago | Edited by bri6qwerty | added openstax link |
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June 20, 2024 | Edited by ImportBot | import existing book |
February 17, 2022 | Created by ImportBot | Imported from amazon.com record |