With 40 up-to-date case studies, covering all sectors of the gold industry, this book illustrates the key issues, opportunities and future challenges that lie ahead.
Previews available in: English
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Golf Tourism
2014, Goodfellow Publishers, Limited, Goodfellow Publishers
in English
1908999942 9781908999948
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Book Details
Table of Contents
An introduction to golf tourism
The golf tourist
The golf tourism product
Planning for golf tourism
The management of golf tourism
The marketing of golf tourism
The marketing of golf tourism: marketing communications
Golf events
The impacts of golf tourism
The future for golf tourism.
Edition Notes
Includes bibliographical references and index.
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