Le Marketing

fondements et applications

5e éd.

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Last edited by ImportBot
December 7, 2022 | History

Le Marketing

fondements et applications

5e éd.

Manuel en six parties : Introduction à la planification marketing - La segmentation des marchés au Canada - Le développement des composantes du marketing mix - Le support et l'intégration du plan de marketing - Le marketing appliqué à des domaines particuliers - Le marketing et la société canadienne. Approche essentiellement "managériale."

Publish Date
Language
French
Pages
738

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Previews available in: French

Edition Availability
Cover of: Le Marketing
Le Marketing: fondements et applications
1996, Chenelière, MacGraw-Hill
in French - 5e éd.
Cover of: Le Marketing
Le Marketing: fondements et applications
1982, McGraw-Hill
in French - 2e éd.

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Book Details


Edition Notes

Includes index.

Comprend des références bibliographiques et des index.

Published in
Montréal

Classifications

Library of Congress
HF5415D36 1996

The Physical Object

Pagination
738 pages
Number of pages
738

ID Numbers

Open Library
OL37017808M
Internet Archive
lemarketingfonde0000darm_w7m8
ISBN 10
2894610149
ISBN 13
9782894610145
OCLC/WorldCat
35757092

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 7, 2022 Edited by ImportBot import existing book
January 31, 2022 Created by ImportBot Imported from Internet Archive item record