An edition of Le Marketing: fondements et applications
(1982)
Le Marketing
fondements et applications
5e éd.
by René Y. Darmon
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Manuel en six parties : Introduction à la planification marketing - La segmentation des marchés au Canada - Le développement des composantes du marketing mix - Le support et l'intégration du plan de marketing - Le marketing appliqué à des domaines particuliers - Le marketing et la société canadienne. Approche essentiellement "managériale."
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Previews available in: French
Subjects
Marketing, Gestion, Problèmes et exercices, Tableaux, graphiquesPlaces
CanadaShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Le Marketing: fondements et applications
1996, Chenelière, MacGraw-Hill
in French
- 5e éd.
2894610149 9782894610145
|
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WorldCat
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2
Le Marketing: fondements et applications
1982, McGraw-Hill
in French
- 2e éd.
0075484196 9780075484196
|
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Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes index.
Comprend des références bibliographiques et des index.
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History
- Created January 31, 2022
- 2 revisions
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| December 7, 2022 | Edited by ImportBot | import existing book |
| January 31, 2022 | Created by ImportBot | Imported from Internet Archive item record |