An edition of Le Marketing: fondements et applications (1982)

Le Marketing

fondements et applications

2e éd.

by

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Le Marketing
René Y. Darmon
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Last edited by WorkBot
August 18, 2010 | History
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An edition of Le Marketing: fondements et applications (1982)

Le Marketing

fondements et applications

2e éd.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Manuel en six parties : Introduction à la planification marketing - La segmentation des marchés au Canada - Le développement des composantes du marketing mix - Le support et l'intégration du plan de marketing - Le marketing appliqué à des domaines particuliers - Le marketing et la société canadienne. Approche essentiellement "managériale."

Publish Date
Publisher
McGraw-Hill
Language
French
Pages
621

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Previews available in: French

Subjects
Marketing, Gestion, Problèmes et exercices, Tableaux, graphiques
Places
Canada

Showing 2 featured editions. View all 2 editions?

Edition Availability
Cover of: Le Marketing
Le Marketing: fondements et applications
1996, Chenelière, MacGraw-Hill
in French - 5e éd.
Libraries near you: WorldCat
Cover of: Le Marketing
Le Marketing: fondements et applications
1982, McGraw-Hill
in French - 2e éd.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

"Cette seconde édition est accompagnée d'un Manuel de l'étudiant qui vise à fournir plusieurs modes d'apprentissage des concepts nouveaux". - P. xvi.

Première éd. publiée en 1978.

Lexique français-anglais: p. 592-600.

Lexique anglais-français: p. 601-609.

Bibliogr.

1

Published in
Montréal, Qué
Series
Collection Administration

Classifications

Library of Congress
HF5415'D375'1982

The Physical Object

Pagination
xvi, 621 p. :
Number of pages
621

ID Numbers

Open Library
OL19719677M
ISBN 10
0075484196

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August 18, 2010 Edited by WorkBot merge works
December 15, 2009 Edited by WorkBot link works
October 23, 2008 Created by ImportBot Imported from The Laurentian Library MARC record