Advertising media planning
by Jack Zanville Sissors
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"Through five previous editions, Advertising Media Planning has proven to be essential to the success of both practicing and aspiring media planners.
Now in its sixth edition, it continues to provide coverage of media plan construction, reach and continuity measurement, and more, along with timely updates that include: The latest in academic research and professional best practices; an all-new hypothetical media plan, providing a top-down perspective on real-world media planning; and illustrative examples of the Internet and other new media integrated throughout the text."--BOOK JACKET.
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Advertising media planning
1996, NTC Business Books
in /languages/eng
- 5th ed.
0844235008 9780844235004
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Advertising media planning
1993, NTC Business Books
in /languages/eng
- 4th ed.
0844235083 9780844235080
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Book Details
Edition Notes
Includes bibliographical references and index.
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- Created April 1, 2008
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| December 20, 2023 | Edited by ImportBot | import existing book |
| November 15, 2023 | Edited by MARC Bot | import existing book |
| February 28, 2023 | Edited by ImportBot | import existing book |
| February 11, 2023 | Edited by BWBImportBot | Modified local IDs, source records |
| April 1, 2008 | Created by an anonymous user | initial import |