"Kyle Michael James Shuttleworth traces the historical development of the ethics of authenticity in relation to the rise of social freedom and individualism. Traversing the German Idealists, Habermas, Foucault, and MacIntyre, Shuttleworth proposes a socio-existential account of ethical authenticity, using Taylor and Sartre. Moving beyond virtue ethics, discourse ethics and Foucauldian notions of self-care, The History and Ethics of Authenticity constructs a practical ethics of authenticity which makes use of contemporary reference points, including the rise of social media, capitalist branding, and competing appeals to identity, resulting in a presentation of the ethics of authenticity as an achievable ethical ideal"--