Solution selling
creating buyers in difficult selling markets
by Michael T. Bosworth
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- 2 Have read
When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they're difficult to sell. In situations like this, conventional sales techniques not only don't help, they may in fact hinder success.
Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sell as big an advantage as their product or service. After reading this book, salespeople and sales managers will be able to use a well-tested model that guides them through the process of selling. No more smoke and mirrors, blind luck, or high-pressure selling.
Just a step-by-step system that ensures a higher rate of success for salespeople and a higher probability that the buyer's expectations will be met.
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Subjects
Sales management, Selling| Edition | Availability |
|---|---|
1
Solution Selling: Creating Buyers in Difficult Selling Markets
1995, Ebsco Publishing
in English
0585048193 9780585048192
|
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2
Solution selling: creating buyers in difficult selling markets
1995, Irwin Professional Pub.
in English
0786303158 9780786303151
|
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3
Solution Selling: Creating Buyers in Difficult Selling Markets
September 1, 1994, McGraw-Hill
Hardcover
in English
- 1 edition
0786303158 9780786303151
|
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Book Details
Edition Notes
Includes bibliographical references (p. 233-235) and index.
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| July 13, 2024 | Edited by MARC Bot | import existing book |
| February 17, 2024 | Edited by ImportBot | import new book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 14, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |