Check nearby libraries
Buy this book
A scholarly yet personal study, Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how "mainstream" businesses can tailor their marketing methods to this expanding demand in a competent, professional, and ethical manner.
As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider "deviant."
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Gay consumers, Gays, Consumers, Consommateurs homosexuelsPlaces
United StatesShowing 7 featured editions. View all 7 editions?
Book Details
Classifications
The Physical Object
ID Numbers
Excerpts
Community Reviews (0)
Feedback?History
- Created October 6, 2021
- 1 revision
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
October 6, 2021 | Created by ImportBot | Imported from Better World Books record |