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Strategic Planning: A Practical Guide for Competitive Success is geared toward the strategic management course where instructors want to place a focus on the strategy formulation phase of the strategic management process. Its coverage is limited to single-product or single-service firms or business units and does not cover corporate-level strategy of diversified conglomerates. It emphasizes the pragmatics of strategy over theoretical coverage. This brief text first introduces readers to a variety of analytical tools used in thinking about strategic problems. Then, the reader should utilize the accompanying CD-ROM to become the analyst. By manipulating a series of interactive Excel spreadsheets, readers can thoroughly test out their ideas and "work the numbers," making this book an especially compelling choice among those who demand that the learner actively compile and manipulate financial data in analyzing companies and industries. - Amazon.
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Subjects
Strategic planning, BusinessShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Strategic Planning: A Practical Guide for Competitive Success
2012, Emerald Publishing Limited
in English
1780525214 9781780525211
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WorldCat
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2
Strategic planning: a practical guide to competitive success
2006, Thomson/South-western
Paperback
in English
0324232551 9780324232554
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Libraries near you:
WorldCat
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Book Details
Table of Contents
Edition Notes
Includes index.
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- Created April 1, 2008
- 8 revisions
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December 11, 2020 | Edited by MARC Bot | import existing book |
April 28, 2015 | Edited by Bryan Tyson | Edited without comment. |
April 28, 2015 | Edited by Bryan Tyson | Added new cover |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |