Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market. The diversity and nuances of such a context have been captured in the backdrop of conceptual frameworks. With an emphasis on developing a variety of useful skills, This text prepares students for careers in brand management, advertising and consumer research. The 12th edition has been significantly updated to address contemporary trends and issues, including the impact of modern technology on marketing and consumer behaviour, with coverage of the value exchange between consumers and marketers, astute positioning and more. The role of new media providing students with a thorough understanding of how marketers can engage with consumers across social media platforms, manage successful, targeted campaigns and track and measure the results. A new section exploring the effects that hidden motives have on consumer behaviour in Chapter 3.
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Subjects
Motivation research (Marketing), Consumer behavior, Consumers, Consumer behavior., Verbraucherverhalten, Consumentengedrag, Attitudes, Études de marché, Consommateurs, Study and teaching, Textbooks, Verbraucherforschung, Marketing, Koopgedrag, Consumenten, Consumidores (pesquisa), Motivation research (marketing)Edition | Availability |
---|---|
01 |
zzzz
Libraries near you:
WorldCat
|
02 |
zzzz
Libraries near you:
WorldCat
|
03 |
zzzz
Libraries near you:
WorldCat
|
04 |
zzzz
Libraries near you:
WorldCat
|
05
Consumer behavior
2010, Pearson Education, Pearson College Div
in English
- 10th ed.
0135053013 9780135053010
|
eeee
|
06
Consumer Behavior: Global Edition
2009, Pearson Education, Limited, Pearson
in English
0137006705 9780137006700
|
zzzz
Libraries near you:
WorldCat
|
07 |
zzzz
|
08
Consumer Behavior: International Edition
2008, Pearson Education, Limited
in English
0138155607 9780138155605
|
zzzz
Libraries near you:
WorldCat
|
09 |
aaaa
Libraries near you:
WorldCat
|
10
Consumer behavior
2004, Pearson Education International
in English
- 8th ed, International ed.
0130491756 9780130491756
|
zzzz
Libraries near you:
WorldCat
|
11 |
zzzz
Libraries near you:
WorldCat
|
12 |
zzzz
Libraries near you:
WorldCat
|
13
Consumer Behavior, Eighth Edition
April 9, 2003, Prentice Hall
Hardcover
in English
- 8 edition
0130673358 9780130673350
|
zzzz
Libraries near you:
WorldCat
|
14
Consumer behavior
2000, Prentice Hall International
in English
- 7th ed, international ed.
0130859141 9780130859143
|
eeee
Libraries near you:
WorldCat
|
15 |
zzzz
|
16
Consumer behavior
1997, Prentice Hall, Prentice Hall College Div
in English
- 6th ed.
0133729885 9780133729887
|
eeee
Libraries near you:
WorldCat
|
17 |
zzzz
Libraries near you:
WorldCat
|
18 |
eeee
Libraries near you:
WorldCat
|
19 |
zzzz
Libraries near you:
WorldCat
|
20 |
zzzz
|
21 |
eeee
Libraries near you:
WorldCat
|
22 |
zzzz
Libraries near you:
WorldCat
|
23 |
zzzz
Libraries near you:
WorldCat
|
24 |
zzzz
Libraries near you:
WorldCat
|
25 |
zzzz
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?History
- Created April 1, 2008
- 10 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
December 19, 2023 | Edited by ImportBot | import existing book |
December 28, 2022 | Edited by MARC Bot | import existing book |
November 18, 2022 | Edited by ImportBot | import existing book |
December 11, 2020 | Edited by MARC Bot | import existing book |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |