An edition of B2B relationship marketing management in trade fair activity
(2016)
B2B relationship marketing management in trade fair activity
by Dariusz Siemieniako
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Relationship marketing, Management| Edition | Availability |
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1
B2B relationship marketing management in trade fair activity
2016, Cambridge Scholars Publishing
in English
1443883646 9781443883641
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Book Details
Table of Contents
Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors
Methods of researching relationship marketing management in retail real estate trade fair activity
Explanatory model of relationship marketing management of retail real estate trade fair participants
Management of trade fair activity within the project life cycle
Relational loyalty as a result of promise management in the process of trade fair activity
Experiential marketing within the trade fair area as a part of relationship development
Trade fair conversation in developing relationships.
Edition Notes
Includes bibliographical references.
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| December 18, 2022 | Created by MARC Bot | import new book |