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Previews available in: English
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Book Details
Table of Contents
Part 1: Introduction To Strategic Management
Developing The Competitive Strategic Process
Governing Stakeholders And Business Ethics
Part 2: The Nature Of Competitive Advantage
Identifying Opportunities And Threats
Through External Analysis
Building Competitive Advantage
Part 3: Building And Sustaining Long-Run Competitive Advantage
Positioning For Competitive Business-Level Strategy
Global Strategy
Long-Run Profitability Through Corporate-Level Strategy
PArt 4: Strategy Implementation
Strategic Change
Implementing Strategy Through Organizational Design.
Edition Notes
"International edition"--Cover.
Includes bibliographical references and index.
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