Effectiveness of safety and public service announcement (PSA) messages on dynamic message signs (DMS)

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Effectiveness of safety and public service an ...
Linda Boyle
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November 14, 2020 | History

Effectiveness of safety and public service announcement (PSA) messages on dynamic message signs (DMS)

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This report assesses the usefulness and effectiveness of safety and public service announcement (PSA) messages through surveys conducted in four urban areas in the United States: Chicago, Illinois; Houston, Texas; Orlando, Florida; and Philadelphia, Pennsylvania. The surveys were designed to specifically address the types of safety and PSA messages for each respective city. A total of 2,088 survey responses were received and analyzed. The report further captures findings and recommendations based on the analysis of the survey responses.

Publish Date
Language
English
Pages
79

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Edition Availability
Cover of: Effectiveness of safety and public service announcement (PSA) messages on dynamic message signs (DMS)
Effectiveness of safety and public service announcement (PSA) messages on dynamic message signs (DMS)
2014, U.S. Department of Transportation, Federal Highway Administration
in English

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Book Details


Edition Notes

"July 2014."

"Jimmy Chu, Task Manager, FHWA Office of Operations, HOTM-1"--Technical report documentation page.

Final report.

Also available online.

Sponsored by the Federal Highway Administration under contract number DTFH61-11-D-00019.

Published in
Washington, D.C

Classifications

Library of Congress
TE228 .B67 2014

The Physical Object

Pagination
iv, 79 pages
Number of pages
79

ID Numbers

Open Library
OL31177472M
LCCN
2014406461
OCLC/WorldCat
901403714

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November 14, 2020 Created by MARC Bot Imported from Library of Congress MARC record