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"Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves. " -- P. [4] of cover.
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Subjects
Business failures, Product design, Commercial products| Edition | Availability |
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1
Why we fail: learning from experience design failures
2013, Rosenfeld Media
in English
1933820179 9781933820170
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2
Why We Fail: Learning from Experience Design Failures
2013, Rosenfeld Media, LLC
in English
1933820594 9781933820590
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3
Why We Fail: Learning from Experience Design Failures
2013, Rosenfeld Media, LLC
in English
1306799430 9781306799430
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Book Details
Edition Notes
"Foreword by Don Norman." -- Cover.
Includes bibliographical references (p. [201]-214) and index.
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