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Subjects
Business, ManagementShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Business: a changing world
2014, McGraw-Hill Irwin
in English
- Ninth edition.
0078023130 9780078023132
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2 |
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3
Business: A Changing World
December 2000, Mcgraw-Hill College
Paperback
in English
- 3rd Pkg edition
0072470704 9780072470703
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Book Details
Table of Contents
Business in a changing world
The dynamics of business and economics
Appendix A Guidelines for the development of the business plan
Business ethics and social responsibility
Appendix B The legal and regulatory environment
Business in a borderless world
Starting and growing a business
Options for organizing business
Small business, entrepreneurship, and franchising
Managing for quality and competitiveness
The nature of management
Organization, teamwork, and communication
Managing service and manufacturing operations
Creating the human resource advantage
Motivating the workforce
Managing human resources
Appendix C Personal career plan
Marketing : developing relationships
Customer-driven marketing
Dimensions of marketing strategy
Digital marketing and social networking
Financing the enterprise
Accounting and financial statements
Money and the financial system
Financial management and securities markets
Appendix D Personal financial planning.
Edition Notes
Includes index.
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- Created October 18, 2020
- 3 revisions
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January 15, 2023 | Edited by ImportBot | import existing book |
December 10, 2022 | Edited by ImportBot | import existing book |
October 18, 2020 | Created by MARC Bot | Imported from Library of Congress MARC record |