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Recent technological developments, yielding a growing volume of information and a more detailed accounting of consumers' actual behavior, present new challenges and opportunities for market segmentation. Market Segmentation: Conceptual and Methodological Foundations provides an overview of the current state of the art in segmentation research.
It aims to provide readers with both the conceptual basis as well as the tools necessary to conduct segmentation studies in a large number of markets, illustrated through a variety of applications.
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Subjects
Market segmentation, Statistical methods, Market research, Marketing, Mathematical Models In Economics, Business & Economics, Business / Economics / Finance, Business/Economics, Advertising & Promotion, Artificial Intelligence - General, Marketing - General, Business & Economics / Marketing / GeneralEdition | Availability |
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Market Segmentation: Conceptual and Methodological Foundations
2012, Springer London, Limited
in English
1461546516 9781461546511
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Market segmentation: conceptual and methodological foundations
1998, Kluwer Academic
in English
0792380711 9780792380719
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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
November 30, 1997, Springer
Hardcover
in English
- 1 edition
0792380711 9780792380719
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Source title: Market Segmentation (International Series in Quantitative Marketing)
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