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"Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius--of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls 'the creative curve'--the point of optimal tension between the novel and the familiar--everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement"--
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Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Creative Curve: How to Develop the Right Idea, at the Right Time
2018, Ebury Publishing
in English
0753548755 9780753548752
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2
The creative curve: how to develop the right idea, at the right time
2018
in English
- First edition.
1524761710 9781524761714
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zzzz
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WorldCat
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3
The Creative Curve: How to Develop the Right Idea, at the Right Time
Publish date unknown, WH Allen
paperback
0753548739 9780753548738
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Source title: The Creative Curve: How to Develop the Right Idea, at the Right Time
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- Created October 7, 2019
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October 11, 2020 | Edited by ImportBot | import existing book |
October 7, 2019 | Created by ImportBot | Imported from amazon.com record |