Business owners today are constantly faced with difficult challenges and eight of ten new businesses will not survive the first five years. Competition is difficult and building a sustainable, profitable business is arguably the most challenging sport in all of business today. In The Ultimate Business Tune Up Rich Allen combines the experiences of his father s own small business, his personal experiences running and growing a business, and his learning from advising hundreds of small business owners into a powerful, step-by-step guide for small business owners everywhere. Rich introduces a model that is both easy to understand and powerful when used to make strategic business decisions.